Learn how the world's most successful brands co-create products and services with consumers, and integrate customers into core business processes, including content creation and product development.
In this eBook, you'll learn:
- How participation marketing works and how to create a participatory corporate culture
- Best practices for customer collaboration and co-creation
- The ROI (Return on Involvement) of participatory brands
Featuring case studies from LEGO, American Airlines, Airbnb, Harley-Davidson, and more.