Virgin Money banks on crowdsourced product ideas from independent mortgage brokers
Relationships matter in business. Just ask Virgin Money. This U.K. financial services company uses a crowdsourcing platform from Chaordix to build better relationships with critical stakeholders. Independent mortgage brokers participate in Virgin’s Intermediary Hub, an invite-only online community, to connect with Virgin decision-makers on their financial products, market opportunities and brand. Now, that’s a win-win relationship you can take to the bank.