Orange Spain Crowdsources Ideas to Help Implement New Tech

French mobile giant Orange was set to roll out high-speed residential internet across Spain. Their goal was the involve the Spanish people in the innovation process, building brand engagement and unlocking innovative ideas.

Challenge

Orange Spain launched their inaugural “High Speed Ideas” Spanish language crowdsourcing community to engage the citizens of Madrid and Viladecans and generate ideas about what future telecom services could look like as high-speed residential access continues to increase within Spain. The public engagement placed the citizens of Spain at the heart of high-speed Internet and mobile broadband service innovations.

Orange Spain sign on building

This program will now help us collaborate directly with
our users in the ideation and development of our future services. With the increasing telecom capacity coming into homes and businesses, and online collaborative communities of talented people with great insights, I’m sure the participants will offer helpful and surprising ideas.

Icíar Martinez

Customer Experience Design,

Orange Spain

Ideas for the Future

Chaordix partnered with Orange and 100%Open to launch the “High Speed Idea” project. Members of the community were invited to submit telecom service ideas, enter into community discussions, and vote on which technology improvements they thought could potentially enhance their lives.

The community came up with creative and practical ideas for the implementation of high-speed fibre optic connections and mobile services that could be used to improve the lives of people in Spain.

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