LEGO puts 1M+ creators to work inventing best-selling products

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Rustoleum

Rust-Oleum gathers DIY-lovers to test products & improve marketing

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Ford empowers citizen communities to imagine mobility solutions

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The Ford Hub
American Airlines plane and pilot on tarmac

AA invites superusers to co-create better customer experiences

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HTC creates an invite-only community to harness brand engagement

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IBM launches expert community to develop industry-wide best practices

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Virgin Money connects with independent brokers to improve service

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Orange Spain crowdsources ideas to help implement new tech

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