LEGO puts 1M+ creators to work inventing best-selling products
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Rust-Oleum gathers DIY-lovers to test products & improve marketing
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Ford empowers citizen communities to imagine mobility solutions
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AA invites superusers to co-create better customer experiences
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HTC creates an invite-only community to harness brand engagement
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IBM launches expert community to develop industry-wide best practices
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Virgin Money connects with independent brokers to improve service
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Orange Spain crowdsources ideas to help implement new tech
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