The return on involvement (ROI) of participation brands

The return on involvement (ROI) of participation brands

Participation marketing reaps significant return on investment, although a better way to put it is “return on involvement.” In reality, it’s not just about the money spent, but the quality of the time spent, which is to say that it’s not enough to engage in one-off interactions. The involvement needs to be all-encompassing, methodical, and prioritized.

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How to create a company culture that embraces customer participation

How to create a company culture that embraces customer participation

Participation marketing isn’t just one particular approach you use at a given time to get more sales. It’s a holistic shift in how an organization carries out research, product development, service improvement, promotions, and more. Participation applies to every nook and cranny of an organization. Here's four tips for creating a company culture that supports customer co-creation and participation. 

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4 big steps to engagement marketing and becoming a participatory brand

4 big steps to engagement marketing and becoming a participatory brand

Brands should no longer think of the customer’s relationship with the brand. The customer’s relationship is the brand. As world-renowned designer Yves Béhar put it, “Participation is the new brand loyalty.” To move from regular brand to participation brand, organizations must take these four big steps.

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What is participation marketing (and why is it so important for brands)?

What is participation marketing (and why is it so important for brands)?

Today’s consumers wish to be participants in the development and promotion of the goods and services they consume, as well as the content created to tell such stories. Brands who are willing to embrace this new consumer relationship can use this shift to their advantage.

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Co-creation vs. Crowdsourcing: Which drives greater business value?

Co-creation vs. Crowdsourcing: Which drives greater business value?

A new era of customer engagement and participation has dawned and co-creativity is at the heart of this highly-collaborative business model. While crowdsourcing may have decentralized some aspects of marketing, creativity and innovation through open calls to the public, co-creativity has actually democratized the relationship between brands, employees and customers by building a trusted community of collaborative peers.

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9 Things We've Learned About Innovation and Creativity Since 2009

9 Things We've Learned About Innovation and Creativity Since 2009

Since launching our software platform back in 2009, we’ve had the honour of working with some of the world’s leading brands. We've even helped them in developing open innovation communities and co-creating products and marketing campaigns with their most passionate customers and employees.

Here are 9 of the many things we’ve learned in working with brands such as IBM, The LEGO Group, KPMG, Rust-Oleum, HSBC, American Airlines, HTC, and Ford...just to name a few.

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