Co-creation vs. Crowdsourcing: Which drives greater business value?

Co-creation vs. Crowdsourcing: Which drives greater business value?

A new era of customer engagement and participation has dawned and co-creativity is at the heart of this highly-collaborative business model. While crowdsourcing may have decentralized some aspects of marketing, creativity and innovation through open calls to the public, co-creativity has actually democratized the relationship between brands, employees and customers by building a trusted community of collaborative peers.

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9 Things We've Learned About Innovation and Creativity Since 2009

9 Things We've Learned About Innovation and Creativity Since 2009

Since launching our software platform back in 2009, we’ve had the honour of working with some of the world’s leading brands. We've even helped them in developing open innovation communities and co-creating products and marketing campaigns with their most passionate customers and employees.

Here are 9 of the many things we’ve learned in working with brands such as IBM, The LEGO Group, KPMG, Rust-Oleum, HSBC, American Airlines, HTC, and Ford...just to name a few.

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