A new era of customer engagement and participation has dawned and co-creativity is at the heart of this highly-collaborative business model. While crowdsourcing may have decentralized some aspects of marketing, creativity and innovation through open calls to the public, co-creativity has actually democratized the relationship between brands, employees and customers by building a trusted community of collaborative peers.Read More
Chaordix blog - customer participation, co-creation and open innovation tips and news
Since launching our software platform back in 2009, we’ve had the honour of working with some of the world’s leading brands. We've even helped them in developing open innovation communities and co-creating products and marketing campaigns with their most passionate customers and employees.
Here are 9 of the many things we’ve learned in working with brands such as IBM, The LEGO Group, KPMG, Rust-Oleum, HSBC, American Airlines, HTC, and Ford...just to name a few.Read More
Let’s get this out of the way first. We love social media. We really do. The entire DNA of Chaordix is built upon the power of community and connectivity. And we know first-hand how important social media is today to the success of any organization.Read More
It's no secret that an online community can provide value to both a business and its customers. What's less known, but gaining momentum, is how a brand can leverage the power of community and its loyal customers as an innovation partner.Read More