Why Crowdsource?
Consider the opportunities for your organizations
Why would an organization consider crowdsourcing? What’s the pay off?
You get the brightest ideas from the masses. You own those ideas. You can apply them to your business to perform and be more profitable.
Procter and Gamble taps a crowd for ideas on new products or product enhancements. Threadless gets the crowd to develop t-shirts that consistently sell out. Converse invites crowd members to design their own running shoes and sees first hand what consumers want next. In crowdsourcing networks like Innocentive, 140,000 scientists serve up solutions to dozens of research problems posed by Fortune 500 enterprises.
What can crowdsourcing achieve for your organization?
There are four common ways that businesses apply crowdsourcing for ROI:
Market prediction
Be first to understand market desires- Test new market opportunities for appeal
- Discover emerging market desires
- Observe trends in market behaviour
Product or business innovation
Innovate faster and most profitably- Prioritize new business ideas
- Conduct product tests
- Rank next best enhancements
- Detect challenges with existing products
- Uncover methods to reduce costs and improve service
Research and discovery
Find answers not solvable internally- Invite answers to complex problems
- Collaborate on new scientific discovery
- Share internal products, research or technology for enhancement
Brand collaboration
Get creative input to stay relevant to consumer- Test appeal of brand creative
- Invite crowd creation of campaigns
- Assess brand perception and audience
- Discover emerging brand appetite
View how we scored the crowdsourcing impact of Intel, Procter and Gamble and others.
What crowd do you want to tap?
You don’t have to be Sony tapping the world’s TV viewers to find the next American Idol to take advantage of crowdsourcing. Your crowds are your employees, customers, partners or the broad public interested in what you do.
Talk to us about how enterprises are harnessing different crowds to outperform.
Obama crowdfunded his campaign with $272 million from 2 million+ people.
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