There are tons of books, blogs and podcasts that have been hooked onto the topics of crowdsourcing, co-creation and innovation. Here’s a small sampling of our must-reads (think of it as our version of #FF/Follow Friday but with books & blogs rather than tweeps).
It’s been noted that over 2009, Wikipedia lost over 49,000 editors. According to a study by Felipe Ortega, from the Universidad Rey Juan Carlos in Madrid, the year prior saw a loss of only 4,900 editors. What does this mean? Are people losing interest in Wikipedia, one of the top 10 website in the world?…
Thanks to Edward Boches, I had the opportunity to lead a great interactive session on crowdsourcing with some of his team at Mullen. Edward is a strong advocate of the benefits of social media for businesses and his agency is more open to the idea than most. During the session, one topic that came up…
Making a successful shift to open innovation requires some behavioural and attitude changes and new technology adoption, but when done right the rewards can be enormous. We’ve worked on and studied dozens of crowdsourcing initiatives, and while we, and everyone involved with crowdsourcing, continue to learn on a daily basis, there are some emerging guiding…
Business researchers remain baffled on the “not just yet” phenomena of enterprise declaring the desire to embrace social technology when surveyed, but making no progress a year later. For many the concern is being thrust into a conversation where the crowd will hurl insults about how their products or services or policies fall short. So…
For a business shift that’s about inviting in non-experts, hobbyists and hackers, there’s a lot of insider lingo around crowdsourcing. This begins the first of a series of straight talk on crowdsourcing principles to help us all put the theory into practice. What is collective intelligence? Jeff Howe, the guy that came up with the…