We hosted a panel of smart people this morning. It was an hour of smart discussion that started out with Edward Boches commenting that “The crowd wants to play, why not embrace them?” Then got right in to why crowdsourcing continues to be such a big topic. James DeJulio, from Tongal said that it is…
Crowdsourcing is as much about the process and the theater of creation as the output. Maybe even more so. A lot of my job is to explain to our clients that not only is the content we produce incredibly valuable (that’s easy to understand) but the engagement, participation, sharing, and all the other intangible (an…
Crowdsourcing can be controversial. Nowhere is the debate more lively than in the world of advertising where who best to generate creative, who decides what is great, and how everyone involved should get paid is all up in the air. Join us March 31st, as we host a panel of industry experts from Victors &…