Originally posted at rediff.com on August 16th, 2010. Social media is no more a buzzword today. Given the rate at which it is growing and the impact it is making in our everyday lives, we will soon see the answer to this question: ‘Why should I care about social media?’ Over the last three years,…
Originally posted at Convince & Convert on June 23rd, 2010 with some great discussion. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. According to a recent Social Media and Online PR Report from Econsultancy, 86% of companies surveyed planned to spend…
When talking about crowdsourcing, co-creation and innovation, very rarely do “baby boomers” enter the conversation as the target audience. However, a new Neilson report sheds light on the untapped potential of this populous generation. Interestingly, over 1/3 of users online are Boomers. Moreover, they use the same communication and social media platforms as younger adults.…
A broadly influential thought leader, Dr. Mark Drapeau’s ideas carry weight in numerous communities. He is a sought-after speaker for events whose topics encompass everything from local and state government operations, to science and technology advances, to public relations and marketing innovation, to federal government, international relations, and military issues. The captivating and witty Drapeau…
The professors at De Montfort University Leicester, UK, have assembled a taskforce to predict the next Twitter-like big thing in social technology, with the aim resolving related ethical pitfalls before they become a problem. As outlined in their press release, “ETICA researchers will identify emerging technologies and will also decide how they are likely to…
Yah books…one rung up the endangered species list from newspapers (sob!), but we still love them on a Kindel, eBook or old school. Here’s our pick of page-turners related to our biz. Also check out our Reads & Follow page… Ok onto the tombs:
We read a lot here on crowdsourcing and social media and we’ll comment from time to time on things we really like. The name of this post comes from a book by Andrew Keen, in which he posits that the lowest common denominator will dominate when crowds rule. The truth is, there are situations where…
When we’re procrastinating about doing our own writing, or looking to stay apprised and inspired, these are our blog haunts. Think we missed something fabulous? Tell us what else should be on this list of best blog authors for social media and web 2.0 enterprise.