Crowdsourcing for Research Part 1: Getting unbiased results

With the plethora of market research techniques out there, some people might question the application of crowdsourcing to get information from the market.   What with surveys, panels, focus groups, Neilsen, Ipsos, MyPoints, suggestion boxes, etc. we should be able to get all the input we need, right?  After all, if over 50% of Fortune 500…

• By Randy Corke
Crowdsourcing Uses
continue reading

Eight principles to successful crowdsourcing

Making a successful shift to open innovation requires some behavioural and attitude changes and new technology adoption, but when done right the rewards can be enormous. We’ve worked on and studied dozens of crowdsourcing initiatives, and while we, and everyone involved with crowdsourcing, continue to learn on a daily basis, there are some emerging guiding…

continue reading

Academics Could Up the Odds of Predicting the Next Twitter by Crowdsourcing

The professors at De Montfort University Leicester, UK, have assembled a taskforce to predict the next Twitter-like big thing in social technology, with the aim resolving related ethical pitfalls before they become a problem. As outlined in their press release, “ETICA researchers will identify emerging technologies and will also decide how they are likely to…

• By Patrick Audley
Worst Practices
continue reading