While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to the many other benefits of engaging your stakeholders using crowdsoucing methods. In fact, even if a breakthrough is unlikely, there are still ample reasons…
We hosted a panel of smart people this morning. It was an hour of smart discussion that started out with Edward Boches commenting that “The crowd wants to play, why not embrace them?” Then got right in to why crowdsourcing continues to be such a big topic. James DeJulio, from Tongal said that it is…
Crowdsourcing can be controversial. Nowhere is the debate more lively than in the world of advertising where who best to generate creative, who decides what is great, and how everyone involved should get paid is all up in the air. Join us March 31st, as we host a panel of industry experts from Victors &…