We weren’t really sure of the difference either, so we consulted Wikipedia. We learned that co-creation could be seen as creating great work by standing together with those for whom the project is intended. Scholars C K Prahalad and Venkat Ramaswamy introduced the idea of co-creation in their 2000 Harvard Business Review article, “Co-Opting Customer Competence”. They developed…
You can’t crowdsource anything without a crowd, but what groups of people might you think about for your crowdsourcing initiatives? What qualifies as a crowd and how many people do you need to get the results you are after? Crowds worth considering… Your employees/stakeholders – crowdsourcing all aspects of your your business – benefit as…
There has been lots of talk of late about the death of major newspapers, but what exactly are the shifts underway in the news media, and how is the crowd coming in? Here are the four emerging trends we see.
We are routinely asked by universities and business executives what we see coming next in crowdsourcing. As we watch the evolution of crowd-powered business, there are three models we see bubbling to the surface: core crowdsourcing companies crowdsourcing hubs attached to major enterprises and crowds for hire where organizations can post calls to pre-existing communities.
For a business shift that’s about inviting in non-experts, hobbyists and hackers, there’s a lot of insider lingo around crowdsourcing. This begins the first of a series of straight talk on crowdsourcing principles to help us all put the theory into practice. What is collective intelligence? Jeff Howe, the guy that came up with the…