Originally posted at Trends in the Living Network on July 26th, 2010 MyCustomer.com has just published a nice article based on an interview with me, titled Ross Dawson: Six tools to kickstart your crowdsourcing strategy.
When talking about crowdsourcing, co-creation and innovation, very rarely do “baby boomers” enter the conversation as the target audience. However, a new Neilson report sheds light on the untapped potential of this populous generation. Interestingly, over 1/3 of users online are Boomers. Moreover, they use the same communication and social media platforms as younger adults.…
Originally posted at Innovation Leadership Network on July 8, 2010 I’ve just finished reading a nice article on IP strategy and open innovation that was published in the MIT Sloan Management Review last year. It’s worth reading because the authors, Oliver Alexy, Paula Criscuolo and Ammon Salter have been doing research in this area for a…
“The map is not the territory” – Korzybski In 2006, I visited Kyoto for the first time. After walking a couple of kilometers, I realized I was far from my intended destination. Without a map, I was lost. Only after retracing my steps did I realize the map I had seen was not oriented North/South.…
Originally posted at Convince & Convert on June 23rd, 2010 with some great discussion. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’…
As Chaordix understands, unleashing human potential in the workplace is a delicate balance between two seemingly oppositional human needs. On one hand, all of us want to have the freedom to be in control of our own environment and have a say in determining the shape of the world around us. And alongside our need…
As the G8/G20 Summit approaches with a theme of saving the lives of women and children, Chaordix™ works with Oxford University to find ways to deliver safe and effective medical care to women worldwide Launched this week, Global Voices for Maternal Health gives doctors, nurses and midwives worldwide a voice in how best to provide…
Crowdsourcing isn’t just about the explicit outcome of a top idea, or best loved brand strategy. There are hidden gems that prove just as, if not more valuable than the planned outcome. Here are three things you may not have considered:
Just over two months ago, Jeff Howe tweeted an idea out. What if everyone on Twitter read the same book? The idea immediately took off and One Book, One Twitter was born. Why is it that some crowdsourced ventures seem to take very little effort and end up being very sticky? Here are a few…
“We created Canada’s Digital Compass to encourage new discussions to a broad audience on this topic and our goal was certainly accomplished,” says Tracey Riley, partner and national leader of the Technology, Information, Communication and Entertainment (TICE) practice of PwC.