Wow, it was pretty cool – we got to spend the day in a room filled with our crowdsourcing friends! @liman from SAP joined @shelleykuipers for the day at CrowdConf (Chaordix had a panel slot and sponsored the event) The planned keynote was Jeff Howe @crowdsourcing but he unfortunately missed the event – Lukas Biewald…
We often talk about what we call the “1-9-90” rule. This is the basic rule of thumb for most online communities: 1% of your community are people who will become highly active in your online site – they will make new submissions, comment on a ton of others, vote and just generally be so active…
One of the common complaints about crowdsourcing is that it can become a popularity contest: the idea that gets the most early votes rises to the top of the list, therefore gets more views, and therefore more votes and becomes the winner. And, unfortunately, for many so-called “crowdsourcing” sites, this is true. You see it…
Is it true? Do I understand it? Is it data I can apply to perform better, right now? Turns out crowdsourcing has a lot in common with information governance. This week at a beautiful desert oasis in New Mexico, Chaordix participated on IBM’s Data Governance Council Forum to work on strengthening and modernizing the Maturity…
Way back in February we were invited by Matt Thompson at Mozilla to present to the Drumbeat community about our experiences with crowdsourcing technology ideas from initial concept through to development. (For those of you who aren’t familiar with Drumbeat, it’s a Mozilla initiative to crowdsource the design and development of things that will enhance…
In a post two weeks ago, we talked about how crowdsourcing for market research can avoid some of the inherent biases that can come with traditional research techniques. There is another reason for why crowdsourcing is being increasingly applied for market research: it can result in better data. A common question we hear is “how…
There are lots of success stories about crowdsourcing out there, but unfortunately, there are also a fair number about crowdsourcing failures. Recently I’ve read about or heard about some perceived failures, in particular the Pepsi Refresh Challenge and the Mad Men Casting Call, which have motivated me to write about why some crowdsourcing goes…
Out at the GROW2010 conference in Vancouver (not to be confused with grow events of the horticulture variety), we got to hear from Lane Becker, Co-founder and VP Strategy of Get Satisfaction talked about “well that didn’t work – startup lessons learned.” He talked about Adaptive Path, MeasureMap (acquired by Google … Inspired GoogleAnalytics), and…
With the recent launch of the Pepsi Refresh Project (an initiative where the company took its $20 million dollar Superbowl budget and earmarked for charities as decided by crowdsourcing) the charitable potential of crowdsourcing has been brought to the forefront. Pepsi may be one of the biggest to date, but others have melded the idea of charity with…
We’re crowdsourcing and community collaboration experts. We observe and advise firms about how people online behave, assemble in communities, influence each other, and make decisions around preference and purchasing. We often use the terms crowdsourcing and co-creation readily and often in the same sentence. While we know they’re two different terms with very different definitions, they’re…