We all love seeing the results of our efforts, but it’s especially wonderful when you can see your client’s results from your efforts! And it’s even better when the result is something that will make a difference in the world. We hit the trifecta today! Those of you who have been following Chaordix know we…
If you are among the many people and companies that are considering using crowdsourcing for the first time, after a bit of research you’ve probably started to realize that there are many considerations that you need to take into account. The good news is that while it may seem daunting at first, we’ve seen and…
In a recent chat with a crowdsourcing-knowledgeable innovator within a large enterprise, he shared good honest dialog about the open innovation benefits he’s seen in his organization, and also the challenges he faces. The two biggest challenges he mentioned are: 1) getting other organizations inside the enterprise to embrace the concept of open innovation and…
Last fall, we wrote here about “When Crowdsourcing Goes Wrong”, which pointed out that when a sponsor’s major motive for crowdsourcing is marketing and awareness, the crowdsourcing program itself is often flawed, with potential backlash on the sponsoring brand. We used The Pepsi Refresh Challenge and the Mad Men Casting Contest as two such examples.…
While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to the many other benefits of engaging your stakeholders using crowdsoucing methods. In fact, even if a breakthrough is unlikely, there are still ample reasons…
Chaordix is always interested in pioneering uses of crowdsourcing, so we were excited to talk with Veer Gidwaney about the Humanity Calls project. HumanityCalls.org is a fundraising tournament website designed to bring together nonprofits, companies, and individuals focused on addressing global causes such as the environment, health, education, poverty and human rights. Veer was a…
Consumers are speeding product development & reducing market failures Heading into Christmas buying blitz 2010, it’s fun to try to predict what will be the bestsellers. Remember last year it was Wii everything? What will it be this year? Sing-a-Ma-Jigs? It’s interesting to hear in January what’s sold most, but it’s game-changing for retailers to…
Boy, it seems that everything is coming up crowdsourcing these days, doesn’t it? Talk about hype! All of a sudden marketing contests like Dunkin’ Donuts’ design our next donut campaign isn’t just a contest anymore, it’s crowdsourcing. (ok, maybe it is, kinda). It seems like anything that involves more than a couple of people…
Naheed Nenshi, one of the technically astute candidates for mayor of Calgary, needed a YouTube video to help communicate the 3 themes of his campaign. Having previously worked with the Chaordix team, I kept my eyes open for crowdsourcing opportunities to help improve the video’s quality and accessibility. Here is a brief summary of the…
Anyone who’s been to London, knows the phrase “Mind the Gap” which warns people riding the Underground to watch their step as they go from platform to train. As I watched The Gap’s logo “update” unfold last week, “mind the gap” seemed apropos as a caution for businesses: watch your step or you might get hurt. …