Crowdsourcing isn’t an all or nothing undertaking Opening up your organzation to let the crowd in likely isn’t as difficult as you imagine. Instead of thinking about crowdsourcing as an all-or-nothing proposition, consider the different stages of innovation where crowd input could help you better perform: the crowd submits ideas – put a call out…
Thanks to Edward Boches, I had the opportunity to lead a great interactive session on crowdsourcing with some of his team at Mullen. Edward is a strong advocate of the benefits of social media for businesses and his agency is more open to the idea than most. During the session, one topic that came up…
Making a successful shift to open innovation requires some behavioural and attitude changes and new technology adoption, but when done right the rewards can be enormous. We’ve worked on and studied dozens of crowdsourcing initiatives, and while we, and everyone involved with crowdsourcing, continue to learn on a daily basis, there are some emerging guiding…
We are routinely asked by universities and business executives what we see coming next in crowdsourcing. As we watch the evolution of crowd-powered business, there are three models we see bubbling to the surface: core crowdsourcing companies crowdsourcing hubs attached to major enterprises and crowds for hire where organizations can post calls to pre-existing communities.
For a business shift that’s about inviting in non-experts, hobbyists and hackers, there’s a lot of insider lingo around crowdsourcing. This begins the first of a series of straight talk on crowdsourcing principles to help us all put the theory into practice. What is collective intelligence? Jeff Howe, the guy that came up with the…