“We’ve tried collaboration technology before and it didn’t work.” Is that something you’ve said, or heard said in your company? We’ve heard it from many of our clients and potential clients, and doubtless, most of us have experiences with collaboration attempts that started out OK, but somehow, well, fizzled out. For example, perhaps someone set…
Last fall, we wrote here about “When Crowdsourcing Goes Wrong”, which pointed out that when a sponsor’s major motive for crowdsourcing is marketing and awareness, the crowdsourcing program itself is often flawed, with potential backlash on the sponsoring brand. We used The Pepsi Refresh Challenge and the Mad Men Casting Contest as two such examples.…
Boy, it seems that everything is coming up crowdsourcing these days, doesn’t it? Talk about hype! All of a sudden marketing contests like Dunkin’ Donuts’ design our next donut campaign isn’t just a contest anymore, it’s crowdsourcing. (ok, maybe it is, kinda). It seems like anything that involves more than a couple of people…
Wow, it was pretty cool – we got to spend the day in a room filled with our crowdsourcing friends! @liman from SAP joined @shelleykuipers for the day at CrowdConf (Chaordix had a panel slot and sponsored the event) The planned keynote was Jeff Howe @crowdsourcing but he unfortunately missed the event – Lukas Biewald…
Editors note: Here at Chaordix we are very excited to be working with 100%Open, Good Business and Orange on the Mobile Volunteering project now underway. Our partners 100%Open posted this nice overview on their site a bit ago and with their permission, are guest posting it here. Originally posted at 100% Open. We are excited…
Originally posted at Innovate on Purpose on August 31th, 2010. I’ve just finished reading a book called Intangible Capital (more on that in another post) by Mary Adams. The book does a good job describing the value and importance of knowledge, intellectual property and other intangible assets, and why innovation is key to the creation…
Originally posted at rediff.com on August 16th, 2010. Social media is no more a buzzword today. Given the rate at which it is growing and the impact it is making in our everyday lives, we will soon see the answer to this question: ‘Why should I care about social media?’ Over the last three years,…
There are tons of books, blogs and podcasts that have been hooked onto the topics of crowdsourcing, co-creation and innovation. Here’s a small sampling of our must-reads (think of it as our version of #FF/Follow Friday but with books & blogs rather than tweeps).
Crowdsourcing isn’t just about the explicit outcome of a top idea, or best loved brand strategy. There are hidden gems that prove just as, if not more valuable than the planned outcome. Here are three things you may not have considered:
After reading “The Scary Economics of Crowdsourcing” posted by Phil Wainewright over at eBizQ, I’ve been thinking about why people are so concerned at the prospect of crowdsourcing. Do they think it is so powerful that crowdsourcing will be the only way of work in the future or is this just sensationalized journalism? Here at…