Boy, it seems that everything is coming up crowdsourcing these days, doesn’t it? Talk about hype! All of a sudden marketing contests like Dunkin’ Donuts’ design our next donut campaign isn’t just a contest anymore, it’s crowdsourcing. (ok, maybe it is, kinda). It seems like anything that involves more than a couple of people…
Anyone who’s been to London, knows the phrase “Mind the Gap” which warns people riding the Underground to watch their step as they go from platform to train. As I watched The Gap’s logo “update” unfold last week, “mind the gap” seemed apropos as a caution for businesses: watch your step or you might get hurt. …
In a post two weeks ago, we talked about how crowdsourcing for market research can avoid some of the inherent biases that can come with traditional research techniques. There is another reason for why crowdsourcing is being increasingly applied for market research: it can result in better data. A common question we hear is “how…
As Chaordix understands, unleashing human potential in the workplace is a delicate balance between two seemingly oppositional human needs. On one hand, all of us want to have the freedom to be in control of our own environment and have a say in determining the shape of the world around us. And alongside our need…
We powered PwC’s Digital Compass call on how Canada can lead in a digital economy. I’m really interested in the topic, so I spent a good amount of time in there reading the ideas, commenting and voting. The campaign lasted for 7 weeks, with 6 calls (one a week) and then a week long showdown.…
It’s been noted that over 2009, Wikipedia lost over 49,000 editors. According to a study by Felipe Ortega, from the Universidad Rey Juan Carlos in Madrid, the year prior saw a loss of only 4,900 editors. What does this mean? Are people losing interest in Wikipedia, one of the top 10 website in the world?…
Does what they see affect what you get with crowdsourced input? To get truly valid data on crowd demand do you have to remove the risk of a popularity contest? That’s one of the common questions we get asked around crowdsourcing and voting. To shed some light on this, we thought we’d share what we…
Making a successful shift to open innovation requires some behavioural and attitude changes and new technology adoption, but when done right the rewards can be enormous. We’ve worked on and studied dozens of crowdsourcing initiatives, and while we, and everyone involved with crowdsourcing, continue to learn on a daily basis, there are some emerging guiding…
We often talk about crowdsourcing for collective intelligence, or ideation. What about crowdsourcing for crowd production? Putting a call out to get a high volume of simple tasks done quickly and economically – even free.
For a business shift that’s about inviting in non-experts, hobbyists and hackers, there’s a lot of insider lingo around crowdsourcing. This begins the first of a series of straight talk on crowdsourcing principles to help us all put the theory into practice. What is collective intelligence? Jeff Howe, the guy that came up with the…