Consumers are speeding product development & reducing market failures Heading into Christmas buying blitz 2010, it’s fun to try to predict what will be the bestsellers. Remember last year it was Wii everything? What will it be this year? Sing-a-Ma-Jigs? It’s interesting to hear in January what’s sold most, but it’s game-changing for retailers to…
Wow, it was pretty cool – we got to spend the day in a room filled with our crowdsourcing friends! @liman from SAP joined @shelleykuipers for the day at CrowdConf (Chaordix had a panel slot and sponsored the event) The planned keynote was Jeff Howe @crowdsourcing but he unfortunately missed the event – Lukas Biewald…
We’re crowdsourcing and community collaboration experts. We observe and advise firms about how people online behave, assemble in communities, influence each other, and make decisions around preference and purchasing. We often use the terms crowdsourcing and co-creation readily and often in the same sentence. While we know they’re two different terms with very different definitions, they’re…
When talking about crowdsourcing, co-creation and innovation, very rarely do “baby boomers” enter the conversation as the target audience. However, a new Neilson report sheds light on the untapped potential of this populous generation. Interestingly, over 1/3 of users online are Boomers. Moreover, they use the same communication and social media platforms as younger adults.…
Originally posted at Convince & Convert on June 23rd, 2010 with some great discussion. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’…
We weren’t really sure of the difference either, so we consulted Wikipedia. We learned that co-creation could be seen as creating great work by standing together with those for whom the project is intended. Scholars C K Prahalad and Venkat Ramaswamy introduced the idea of co-creation in their 2000 Harvard Business Review article, “Co-Opting Customer Competence”. They developed…