Consumers are speeding product development & reducing market failures Heading into Christmas buying blitz 2010, it’s fun to try to predict what will be the bestsellers. Remember last year it was Wii everything? What will it be this year? Sing-a-Ma-Jigs? It’s interesting to hear in January what’s sold most, but it’s game-changing for retailers to…
Anyone who’s been to London, knows the phrase “Mind the Gap” which warns people riding the Underground to watch their step as they go from platform to train. As I watched The Gap’s logo “update” unfold last week, “mind the gap” seemed apropos as a caution for businesses: watch your step or you might get hurt. …
Originally posted at Convince & Convert on June 23rd, 2010 with some great discussion. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. According to a recent Social Media and Online PR Report from Econsultancy, 86% of companies surveyed planned to spend…
We hosted a panel of smart people this morning. It was an hour of smart discussion that started out with Edward Boches commenting that “The crowd wants to play, why not embrace them?” Then got right in to why crowdsourcing continues to be such a big topic. James DeJulio, from Tongal said that it is…
So, here’s an example of where crowdsourcing could have saved the day… Oh and likely millions of dollars. In early 2009, Tropicana revealed a fresh look for their juice cartons. But customer uproar was so loud and consistent, that within two months, it was pulled and replaced with the old. Tropicana’s parent company, Pepsi, was…