We hosted a panel of smart people this morning. It was an hour of smart discussion that started out with Edward Boches commenting that “The crowd wants to play, why not embrace them?” Then got right in to why crowdsourcing continues to be such a big topic. James DeJulio, from Tongal said that it is…
Crowdsourcing can be controversial. Nowhere is the debate more lively than in the world of advertising where who best to generate creative, who decides what is great, and how everyone involved should get paid is all up in the air. Join us March 31st, as we host a panel of industry experts from Victors &…
In February 2010 Super Bowl XLIV became the most-watched TV program ever, pulling in an average audience of 106.5 million viewers. The big game, the fans and the ads all contributed to a huge event. But did you know that 2 of the top 5 ads shown during the Super Bowl were crowdsourced by Doritos?…