Crowd Activation

The promise of social media – realized

You’ve got all those fans on Facebook and Twitter.
Now what do you do with them?

Get product ideas
& feedback

Create marketing
content

Hunt for emerging
trends

For years, you’ve been accumulating brand fans in social channels. Twitter. Facebook. Instagram. And so on. But likes and comments don’t affect your bottom line. Our Crowd Activation solution (formerly known as Napkin Labs) enables you to quickly engage passive fans and drive real value across three programs: Product Ideation, Brand Engagement & Trend Hunting. Go beyond the like with Chaordix Crowd Activation.

napkinlabs-dashboard

Activate your crowd in under two weeks

Social media is flexible and fast. That’s why our nimble Crowd Activation solution can be launched in two weeks, either embedded in an existing website, as a standalone microsite, or within Facebook itself. It also offers global scale, handling crowds of thousands with ease. Your organization gets insights & ideas from day one with full programs running 4-6 weeks, and each including our proprietary Crowd Activation report on completion.

Brands can deploy recurring programs from the Crowd Activation solution to:

  • Create consistent engagement with their fans
  • Align with existing marketing or social media campaigns
  • Gather targeted intelligence on a product, service or campaign
  • Explore crowdsourcing applications for their organizations

Choose from 3 Crowd Activation programs

Over a decade of crowdsourcing expertise informs our three off-the-shelf programs for Product Ideation, Brand Engagement and Trend Hunting.

product-ideation

In this 4-week program, the crowd generates practical ideas to improve your products, services & processes. There is a core idea challenge where the crowd develops an original product or product enhancement, along with activities that draw on crowd memories, knowledge and associations with your brand, all supported by open-ended discussions & quick questions to drive engagement.

Program focus:

  • Product/Service improvements
  • Creative hacks
  • Process improvements
  • Problem solving
brand-engagement

In this 4-week program, we leverage the crowd’s relationship with your brand to generate fresh, grassroots fan-generated marketing & communications content. There is a core content creation challenge along with activities that generate brand stories & memories, capture feedback on campaign materials, and assess fan knowledge of your brand, all supported by open-ended discussions & quick questions to drive engagement.

Program focus:

  • Campaign creative elements
  • Social object creation
  • Campaign preferences filtering
  • Brand evangelism
trend-hunting

In this 2-week program, we put the crowd to work spotting category, vertical or broader consumer trends, along with supporting activities to assess motivators and behaviors in these areas. This program can be delivered on its own but often serves as a precursor to either Product Ideation or Brand Engagement.

Program focus:

  • Trend hunting
  • Theme hunting
  • Needs assessment
  • Problem/Needs prioritization

A tour of our platform

Our Crowd Activation software is a powerful insights & ideas engine, easily deployed, but featuring comprehensive outputs

implementation

Our Crowd Activation product can be implemented in two weeks, on an intranet or an external website, where it can be embedded in an existing external site, on a standalone microsite, or within Facebook.

integrated-responsive

The Crowd Activation product connects with Facebook, Twitter and Instagram and provides a fully responsive mobile experience.

analytics-dashboard

Advanced analytics enables you to view the health, productivity and impact of your community. You can also view emerging themes and track sentiment to identify key insights. Community contributions can also be geo-mapped.

engagement

Brands can reward top contributors with badges and prizes. They can also connect Crowd Activation to contests they’re running on social media or in marketing campaigns.

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Licence Crowd Activation software

Chaordix Crowd Activation software includes a broad toolkit of activities enabling brands to uncover rich insights, ask questions, host discussions, run missions, connect to existing social channels, and more. The software is available for licensing for brands and agencies that wish to build their own programs for crowd activation. Contact us for more details.

Ready to engage your crowd?