Genius Crowds operates one of the leading crowdsourcing co-creation communities where anyone can participate in conceptualizing next generation consumer products.
Opportunity
Larger enterprises have diverse needs for consumer insights and contribution. Through an alliance with Chaordix, Genius Crowds launched the second phase of its crowdsourcing platform. This enhancement offers enterprises the ability to have their own dedicated crowd or co-create with an on-demand product development community.Solution
The two organizations have formed a partnership aimed at jointly providing a greater choice of crowdsourcing engagement options for enterprises. This newly-enhanced crowdsourcing platform enables consumers, industry experts, and marketers to collaborate on new product ideas that can be voted as crowd favourites.Impact
The partnership opens up the ability for Genius Crowds to work with more retailers, marketers and manufacturers at an enterprise level. Leveraging Chaordix’s proprietary methods and technology, including unique incentive systems and data analysis methods, Genius Crowds ensures their clients gain unique market-driven insight and guidance from their communities.Links
“Chaordix enables us to work at a highly scalable level across multiple product categories. ”— CJ Kettler, Founder and CEO of Genius Crowds