Chaordix™ Latest Edition Delivers Enterprise-Strength Crowdsourcing

Crowd-powered technology directs winning product ideas, breakthrough research, and market relevant brands.

CALGARY, April 21, 2009 – Just when tough market conditions mandate that businesses get closer to their customers to ensure market relevance, Cambrian House is releasing its latest edition of theChaordix™ crowdsourcing platform to equip enterprises for open innovation. Luminaries like Don Tapscott have deemed crowdsourcing a prerequisite of modern business, and Chaordix helps companies gain competitive advantage by harnessing input from crowds including employees, partners, consumers and the public.

Chaordix helps organizations to apply crowdsourcing for market prediction, product or business innovation, research and discovery and brand collaboration. With enhanced behavior prediction, incentive and analytic features, Chaordix remains the most comprehensive and flexible open innovation product on the market, capable of multiple crowdsourcing methods, sophisticated in anti-biasing, scalable to large crowds, and simple to follow crowdsource management dashboard.

“Corporations are going through a fundamental change in the way they innovate and interact with the rest of the world,” explained Don Tapscott, bestselling author of Growing Up Digital andWikinomics ”What’s powering this change is web technologies like Chaordix which make crowdsourcing ripe for adoption by organizations that intend to lead.”

“Seeking insight from crowds isn’t new. Companies like Starbucks, Dell, and even President Obama are reaching out to invite ideas and predict the desires of its audiences,” comments Shelley Kuipers, Cambrian House President & CEO. “Chaordix makes open innovation possible for almost any organization. To make it a rewarding shift, companies need the right technology and the know-how to meaningfully interact with the crowd.”

With their extensive first-hand crowdsourcing experience, Cambrian House is recognized as uniquely capable of advising companies on how to gain the biggest business return on making the shift to open innovation. From crafting the right call for contribution, selecting the right crowdsourcing model, selecting the right incentives, through to achieving a meaningful brand and community experience, the Cambrian House team provides deep thought leadership.

About Chaordix

Chaordix delivers the technology and know-how to help organizations use crowdsourcing to better perform. Delivered in a software-as-a-service model, the Chaordix crowdsourcing platform™ is an engine to call to the crowd for collective intelligence for innovation, market and citizen prediction, research discovery, fundraising and brand input. www.chaordix.com

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