Chaordix® and Genius Crowds Partner to Provide Greater Choice for Crowdsourcing Engagement
Together companies offer crowdsourcing for consumer innovation and collaboration
London, New York, Boston, Calgary – October 21, 2011 Chaordix®, the leader in Crowd Intelligence™ solutions, and Genius Crowds, a social ideation community that leverages crowdsourcing for product development today announced a new partnership aimed at jointly providing a greater choice of crowdsourcing engagement options for enterprises.
Chaordix® is a global leader in designing successful crowdsourcing programs, recruiting participants and providing moderating to meet specific consumer-focused innovation, market research and brand development goals. Chaordix®’ proprietary methods and technology, which include unique incentive systems and data analysis methods, ensure that enterprises gain unique market-driven insight and guidance from their crowds.
Genius Crowds operates one of the leading crowdsourcing co-creation communities where anyone can participate in conceptualizing next generation consumer products. Genius Crowds lets everyday people get their product ideas out of their heads and onto the shelves. With a highly engaged and robust community, members submit product ideas that can be voted as crowd favorites. Genius Crowds then partners with retailers, manufacturers and marketers to bring these products to retail, and members share in the proceeds.
“Larger enterprises have diverse needs for consumer insight and contribution,” said Shelley Kuipers, Founder and CEO of Chaordix®. “Through this new alliance we can offer enterprises the ability to have their own dedicated crowd or co-create with the on-demand product development community at Genius Crowds.”
“Chaordix® enables us to work at a highly scalable level across multiple product categories. This partnership will open up the ability for us to work with retailers, marketers and manufacturers on an enterprise level,” said CJ Kettler, Founder and CEO of Genius Crowds.
About Chaordix®
Chaordix® is the global standard in crowdsourced market intelligence. Chaordix® uses the power of crowdsourcing to help the world’s leading companies and organizations gain business insight and competitive advantage. Our Crowd Intelligence™ community solutions are helping clients such as E.ON, IBM, The Government of Ireland, Orange, P&G, and PwC leverage our unique crowdsourcing techniques and technology to drive market research, brand loyalty and innovation. Visit www.chaordix.com to find out more
About Genius Crowds
Genius Crowds is a community that provides consumer collaboration and co-creation on product development for retailers, marketers and manufacturers. Using crowdsourced social collaboration, Genius Crowds helps companies rapidly innovate new products that consumers want to buy. Find out more at www.geniuscrowds.com.
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For further information, please contact Cynthia van Sundert at
+1 (403) 263-2655 – press@chaordix.com
Chaordix and Crowd Intelligence are trademarks of Chaordix Inc.