Chaordix

How Do You Solve A Problem Like Innovation?

Shelley Kuipers — Thu, 13 Jun 2013 20:00:45 +0000

Over the past few years at Chaordix, we’ve worked with private and public sector organizations all across the globe, leveraging the power of crowdsourcing to help them innovate on both product and brand levels.

As we’ve refined our approach and product, we’ve been guided by one key lesson (that, in retrospect, we’ve all been learning for a long time!): the traditional linear, stage-gate approach to innovation is inefficient, both in terms of resources invested and output (products and financial return) produced.

It’s a lesson that seems to be taking hold across industries.

A recent Accenture study indicated that while 93% of CEOs believe innovation to be critical to their organization’s long-term success, and 70% rank innovation in their top-5 strategic priorities, only 18% believe their innovation strategies are delivering competitive advantages.

So, why is that?

There are many contributing factors, ranging from tendencies to fix on concepts too early in the development process (limiting the possibility for unexpected outputs later on) to the wrong mix of contributors (ignoring the increasing democratization of brands due to technological and marketplace shifts) to insufficient focus on building development pipelines that deliver actionable, predictive insights.

It’s an interesting, almost self-perpetuating problem. When the results of efforts to innovate are poor, there’s a temptation to take a more conservative path, to throw less good money after bad.

That makes some sense, but this innovative austerity still doesn’t help organizations answer the million, or ideally billion, dollar question, the one that won’t go away:

How do you get at disruptive innovation?

One of the most satisfying things for the Chaordix team has been that we’ve learned as much about our business from our clients as we’ve helped them learn about theirs. With their help, we’re carving a path forward that costs less and returns more than traditional methods of innovation.

Here’s what we’ve learned together: the key to game-changing innovations requires a synthesizing of the client’s own expertise and the passion and engagement of a crowd of its customers (and potential customers). It focuses on finding the most compelling contributors (prosumers and community leaders) and the most compelling contributions (insights, ideas, innovations).

At its ideal, one we continue to strive for, crowdsourcing enables people’s natural inclinations to participate in and help shape the future of the products and brands they care about most.

In the end, we believe both brands and consumers will benefit from game-changing innovations, if only they can find the right ways to engage each other.

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We would like to extend our congratulations to all the other organizations attending 48hrs in the Valley:

AppHero helps people find awesome apps for their iPhones and iPads. AppHero’s artificial intelligence tech learns about users’ interests, then recommends the highest quality and most relevant apps.

BeauCoo is the first body positive, women’s only style network. BeauCoo connects women of similar body dimensions to share and discover new brands, styles and stores that will fit and flatter.

ePACT is the LinkedIn for emergencies: better connecting and protecting families, organizations and communities by sharing critical information and communications through this emergency network.

Founded in 2011 by Albert Lai and Greg Thomson; Big Viking Games develops free to play, mid-core, mobile & multi-platform HTML5 games and its own HTML5 engine. 45 Vikings, self funded, profitable.

Canopy Labs helps consumer-facing businesses grow sales by predicting their customers’ unmet wants and needs. Its platform provides actionable insights to sales and marketing professionals.

Chaordix® is the global standard in crowdsourced market intelligence. Chaordix uses the power of crowdsourcing to help the world’s leading companies and organizations gain actionable insight and competitive advantage.

CineCoup Film Accelerator is a innovative, web-platform as film-studio model to disrupt the way independent films are packaged, marketed and financed, while building and measuring audience.

ClearFit is an app that fixes hiring. For the first time, ClearFit makes it easy for any size of business to find the best person for the job, by predicting their success.

FireWater Fuel Corp. is a clean energy company commercializing a revolutionary discovery in catalyst design to enable the efficient and scalable production of clean hydrogen fuels.

FusionPipe Software: ThoriumCloud™ Enterprise Container allows enterprises to ensure all corporate data is secure and separated from employees personal data on each iOS device,without being intrusive in BYOD environments.

LeadSift is a platform to identify leads from social media. Using advanced NLP algorithms we sift through millions of posts every day to provide our clients with leads that are relevant and timely.

Companies use Learndot to achieve business results through learning; they certify customers, educate partners, and get new employees up to speed – faster and at scale.

CrossChasm: MyCarma is the world’s only personal fuel economy label. Grand Prize winner of the AppsForVehicles competition, MyCarma increases buyer happiness & dealership profits by making fuel economy personal.

NuMat Technologies designs porous materials for storing and transporting gases. We are currently developing storage solutions for natural gas and for gases used in semiconductor manufacturing.

OpenCare is OpenTable for healthcare. With over 500 health providers joining every month, it is the fastest growing healthcare booking engine that helps providers to connect with patients in need.

PasswordBox is a social cloud-based identity manager that simplifies and secures your digital life. Store your accounts and passwords, login from all devices with 1-click and share securely.

Relay is the best way to find viral pictures and GIFs to instantly share with friends on mobile. This “BuzzFeed meets SnapChat” will have you sharing laughs and sparking conversations within minutes.

semios delivers precision crop management to fruit and nut growers. Our service includes a wireless network of sensors and actuators that provide improved pest monitoring and control.

Skyscaper is an all-in-one ad management platform for independent publishers.

Change is the only Constant in Innovation

Ryan DeGama — Thu, 23 May 2013 18:31:01 +0000

You know one cool thing about innovators?

They continue to innovate.

Early crowdsourcing pioneers were ahead of the game when they enabled consumers and brand loyalists to directly impact the companies they loved. What was once a lucky discovery – that a brand’s game-changing innovation might reside in the mind of a customer in a big city focus group or some far flung town – is now allowing companies and consumers to create the future together.

That new product you love? That cool new feature on the latest model? Because of crowdsourcing, they are more likely to have been dreamed up by your neighbor or your cousin. Or even your customer.

This culture of innovation even applies to the way crowdsourcing organizations are evolving in their quest for that next big thing.

In the past, the silver bullet was “the idea.” Find that amazing idea and the rest would naturally follow.

Ideas are still critical. They still fire imaginations.

But as crowdsourcing organizations have matured, they’ve evolved towards creating environments that enable a more productive and reliable shaping of those big ideas between community members and organizations. We’ve written a lot about Chaordix’s evolution in the past, so let’s look at a few examples of other crowdsourcers in motion:

Quirky, the New York-based design company, has transcended its roots, initially based around simply identifying a worthy invention idea, and layering in the internal infrastructure necessary to evaluate, engineer and prepare it for market. Today, Quirky community members also directly engage in research, design and branding. And Quirky employees now extend initial crowd-driven products into multi-product offerings on a quarterly/seasonal timeframe.

OpenIDEO, the initiative of global design consultancy IDEO, focuses on shaping community-based solutions to global social problems, and it’s also evolving. The organization recently surveyed its community members in an effort to increase its global impact. Participants were able to weigh in on platform functionality, the importance of both global and local outcomes and, in one particularly intriguing area, whether their involvement in OpenIDEO was driven by or could enhance their professional standing.

Could we be on the verge of the era of Alvin Toffler’s Prosumer? We think so at Chaordix. But if there’s a lesson in the evolution of crowdsourcing, it’s that today is just foundation for what comes next.

It’s with that in mind that we note some recent news for CJ Kettler, Founder & CEO of Genius Crowds. Ms. Kettler recently closed the online product invention community and moved into a new role as CEO & Chairwoman of Channel One News. But like other crowdsourcing organizations that have continued to reinvent themselves in surprising and exciting ways, perhaps the future for Genius Crowds and its community of engaged inventors is yet to be written. Will they too reemerge in the future as a result of the revolutionary innovation that we’ve come to expect from crowdsourcing? Stay tuned.

Shelley Kuipers: Participation is The New Brand

Chaordix — Thu, 09 May 2013 19:11:57 +0000

Article originally published by Crowdsourcing Week May 5, 2013. Read the entire article here.

Chaordix is an early supporter of Crowdsourcing Week and Shelley is on our Board of Advisors. She will deliver a talk on Growing Global Brands through Crowdsourcing in Singapore. In this presentation, Shelley will reveal how brands are being transformed by tapping the insights of their crowds. Specific case examples will demonstrate how global brands are successfully incorporating digital crowdsourcing technologies and techniques into their enterprises.

Shelley is an accomplished and highly successful entrepreneur. After years of pioneering work in the emerging field of crowdsourcing, she founded Chaordix in 2009, helping clients such as P&G, University of Oxford, American Airlines, and Orange Telecom to gain a new level of market intelligence through crowdsourcing.

Her first startup experience was with Merak Projects, who provided valuation and management software for the petroleum industry and was acquired by the world’s largest energy services and technology firm, Schlumberger, in 1999. In 2000, she co-founded Stormworks – a software development and digital marketing firm, which was acquired by Solium Capital, a publicly-traded financial services company ranked among the Deloitte Technology Fast 50, and recognized as the world’s largest independent provider of stock plan administration software and services. She also co-founded Adventure Capital, an early stage venture capital firm, and Material Insight, a consultancy of growth agents that help to grow tech startups.

We invited Shelley to share her thoughts on the crowdsourcing markets and why brands are paying attention to crowds.

1. Shelley, what is Chaordix Crowd Intelligence™ and why should brands pay attention?

Chaordix is an innovator and pioneer in the emerging field of crowdsourcing technology and techniques. Through our Chaordix Crowd Intelligence™ platform and processes we are fundamentally shifting and democratizing the collaborative role that customers, employees, fans and other stakeholders can play in the marketing process. We help organizations as diverse as P&G, USAID, FutureBrand, Reckitt Benckiser, KPMG, Orange Telecoms, E.ON, American Airlines, HTC and IBM to gain insight from their communities around the world through the power of crowdsourcing.

Chaordix believes that participation is the new brand. Brands need to be open and interactive with their customers, suppliers, employees and industry stakeholders to be successful. Our DNA is rooted in marketing and social communities – it’s been the foundation of everything we’ve done since the original “experimental crowdsourcing lab” was formed in 2006, and remains so for Chaordix today. We’re building the intelligent channel where brands and their fans meet and co-create the future together.

Companies, organizations, and geographic communities need to become fully oriented toward embracing transparent and authentic collaboration with these stakeholders. Although we’re particularly dedicated to shifting the role that customers can play in brand communities and the innovation process; this open, participatory and collaborative shift also engages employees, suppliers, alliances and citizens. A very important aspect of our future will involve work in developing nations to give voice to these emergent consumers; this holds much promise for brands who want to step up and meet their clearly-articulated needs and wants.

2. What sets Chaordix apart from other crowdsourcing platforms for market research?

The Chaordix Crowd Intelligence™ platform combines proprietary technology and distinct methodology that ─ for the first time ─ brings market research, brand insight and innovation into an integrated platform and process. Chaordix Crowd Intelligence™ captures, analyses, synthesizes and communicates the qualitative and quantitative ideas and insights arising from this unique solution. We are democratizing marketing, helping people to participate in (and help shape the future of) the products and ideas they care about.

We also have a unique set of operating principles and values that supports everything we do. We value communities who respect the collective wisdom of their participants – we’re building long-term, collaborative relationships together … not drive-by idea-hunting forums. We value communities and leaders who understand that fostering customer and employee participation in a brand comes with positive and negative feedback – a well-managed (and transparently resolved) criticism can be as valuable as a positive net-new idea. We believe that community members need regular feedback and encouragement, not just badgering with periodic surveys and questionnaires – you reap the respect and attention that you sow. We believe that participants should be rewarded intrinsically and (when appropriate) extrinsically for thoughtful and helpful contributions – it should be baked into the culture and design of your community. The loudest people don’t always have the best insights.

3. How does Chaordix recruit its crowd and how is that the important for brands?

A Chaordix Crowd can form in a number of different ways. Some crowds already exist, for example: a brand’s loyalty group, a global employee or supply chain population, a brand’s established fan base, an online community focused on a product category or hobby, or supporters of an international non-profit or charity. Some crowds can be brought together by creating smart online recruitment promotions, reaching out to thought leaders and their communities, and effective content marketing. Sometimes, when we have a very specialized topic of interest that a client wants to form a community around, such as a medical or lifestyle group, we will also work with world-class recruiting companies to help us find people with that profile; we’ve found that a few very ethical recruiters in the market research world to collaborate with – there aren’t too many. And sometimes, we “co-mingle” crowds from different brands, communities and backgrounds … that can bring forward really interesting insights!

4. What is the importance of an “expert” or moderator in a crowd community? How important is community management?

We don’t recommend trying to innovate in a “mob.” Starting an innovation process “out in the wild” can be very helpful, and ensure unexpected insights have the opportunity to be included in the process. But you want to ensure you don’t end up with hundreds of ideas that you just can’t implement. Because of that, Chaordix is a strong advocate for the important role our clients’ internal experts and specialists play as key participants in Crowd Intelligence™ process … whether they’re members of an expert panel or playing a mentorship role in an innovation community – experts can help turn well-understood client insights, needs and wants into amazing products and services. The key is to choose the right moments to combine the freedom of the crowd’s creative discussions and activities with just the right dose of real-world contextual constraints and guidelines so that emergent insights are actionable for our clients. Innovation isn’t just about ideas, it’s about insights that can be turned into highly-differentiated goods, services, positions, and so forth.

When it comes to moderation, it’s essential. Most of our communities are “persistent” in that they always have new crowdsourcing programs being introduced for the participants to take part. Our managed service offering always includes expert moderation to help keep the community happy, healthy and productive. Something as simple as welcoming new people in, helping them get started and thanking them for their participation goes a long way to setting the tone for group interactions. And of course, our moderators are part of our research team; they’re the eyes and ears in our communities, doing the “human analytics” that even the best software today can’t do … things like noticing nuanced emotions, unexpected interactions, and subtle humour.

5. Can all brands and organizations use Chaordix Crowd Intelligence? If not, who are the ideal candidates?

Everyone, and I mean everyone, should open their organization to working productively and transparently with the communities that care about them. Remember, participation is the new brand. So, yes, every kind of organization can and should embrace crowdsourcing for generating insights, engagement and innovation. We’re proud to have worked with clients from a very broad range of disciplines including healthcare, education, consumer packaged goods, technology, transportation, advertising, toys, government, non-profits, management consulting, branding, restaurants, retail, telecommunications and publishing.

6. What are some ways non-profits or corporations use crowd input to further their causes for social impact?

Here I’ll mention USAID and their world-changing Grand Challenges for Development http://www.usaid.gov/grandchallenges . USAID is the U.S. Agency for International Development, founded in 1961 by President Kennedy to administer civilian foreign aid. From their website: “The Grand Challenges for development initiative is rooted in two fundamental beliefs about international development: 1) science and technology, when applied appropriately, can have transformational effects; and engaging the world in the quest for solutions is critical to instigating breakthrough progress.” The global crowdsourcing Grand Challenges are helping to solve some of the world’s biggest social problems including neonatal and maternal deaths, childhood illiteracy, human slavery and trafficking, sustainable agriculture, and so on. The programs are sponsored by groups like the Bill and Melinda Gates Foundation, Grand Challenges Canada, MTV Exit and the Government of Norway. Chaordix is honoured to have been selected to support USAID and DAI by hosting and managing these programs on the Chaordix Crowd Intelligence™ platform. Together, we help bring these social good communities and innovations to life.

Will Crowdsourcing Impact Market Research? Learn from the Pioneers

Chaordix — Fri, 03 May 2013 20:29:57 +0000

Article originally published by Asia Research in INTERVIEW, MARKET RESEARCH METHODOLOGY. View the original article here >>>

Market Research industry thought-leaders think that crowdsourcing will have a disruptive impact on market research. This was not only proven through this year’s MRS Annual Conference, where a panel discussion led by Vision Critical’s Ray Poynter with experts outside the Market research industry has taken place. Based on the latest GRIT report from Greenbook, crowdsourcing was mentioned as a technique to give newly-created firms unique value propositions to differentiate themselves in the competitive landscape of Market Research.

Just before the Crowdsourcing Week (3 – 7 June) in Singapore, the first ever week-long global event with focus on the “power of the crowd”, Asia Research took the opportunity to discuss with one of the crowdsourcing pioneers, Shelley Kuipers, founder and CEO of Chaordix, headquartered in Canada, with offices in UK and US.

From being a pioneer to setting global standards with its Crowd Intelligence™ methodology, Chaordix has recently been recognized by The Advertising Research Foundation (ARF) for Quality in Research. The company has been selected as anARF Great Minds Awards 2013 Certificate Winner. “Our DNA is rooted in marketing and social communities”, says Shelley, “it has been the foundation of everything we’ve done since our original ‘experimental crowdsourcing lab’ … We tried a lot of things”, she continues, “Early ideas around crowdfunding, introducing gamification with leaderboards and badges, working at bringing crowd products to market, … and we certainly had some successes and some failures. But we were so early to market, we were “crowdsourcing” before the term was coined by Jeff Howe, who came to research what we were doing for his book”.

Chaordix collaborates with clients ranging from public and government organisations over to private enterprises. The Chaordix Crowd Intelligence™ platform supports projects such as the HTC elevate community of mobile phone prosumers, research and open innovation programs for CPG clients, such as Procter & Gamble, as well as the USAID Grand Challenges for Development programs to solve social problems like human trafficking and neonatal deaths in developing countries. “We learned that”, Shelley comments, “it’s not just about ideas. It’s about people. Finding interesting people in the crowd with interesting and actionable insights. That takes intelligent technology and processes”.

Some trivia in celebration of Earth Day

James Jensen — Mon, 22 Apr 2013 17:00:28 +0000

Q – Guess how many countries are in the world?
A – 196 countries

Q – Guess how many visited www.chaordix.com in the last 6 months?
A – 156 countries

Legend: BLUE = Countries who visited www.chaordix.com

On this Earth Day 2013, we’re grateful to everyone from around the world who took the time to visit us – Thank you!

Continue to follow us on twitter and facebook

In business, the more ideas, the merrier

Chaordix — Thu, 18 Apr 2013 16:20:02 +0000

Article originally published in The Straits Times Saturday, March 30, 2013

Social Business and Management Innovation

Chaordix — Thu, 11 Apr 2013 22:09:44 +0000

Article originally published by Brand Intellect Limited. Read the entire article here.
September 2012

Executive summary

Beyond experimentation. Social technologies like Facebook, Twitter, YouTube and LinkedIn have become part of our lives, transforming the way we connect with each other, expanding our personal reach, our network and influence. Social media has changed the way businesses engage with customers and their social networks, using tools like crowdsourcing, and social listening to make better more informed connections.

Now, social business strategies and technologies are changing the way we work. As evidence of new opportunities and benefits from using co-creation, collaboration, ideation, crowd-sourcing within the workplace grows, many organisations are still challenged to quantify and exploit the full potential of these technologies for their businesses. Many organisations have run experiments with social technologies to improve collaboration, idea flow and connections between staff, management and customers. But business leaders have not taken necessary next steps to implement social technologies at speed and scale, to truly capitalise on opportunities being offered. Enterprise strategies to build ‘socially enabled’ organisations are not
common. Consequently, organic growth opportunities and productivity benefits from improved connection of ideas, people and brands are being lost. In this discussion paper we outline some of the key barriers, enablers, risks and opportunities of social business and the need for management innovation at scale.

[...] to read the entire article, click here>>>

Announcing the WINNERS of the Challenge Slavery Tech Contest!

Chaordix — Fri, 22 Mar 2013 18:15:03 +0000

Article originally published by Emilie at Challenge Slavery. Read the entire article here.

Dear Challenge Slavery community,

EXCITING NEWS! The United States Agency for International Development (USAID) and its partners announce today the winners of its Challenge Slavery Tech Contest! We put out a global call in November to college students to develop creative technology solutions to help prevent human trafficking, rescue victims and provide assistance to survivors, and YOU answered.

The winning concepts below represent the most innovative, high impact, and feasible technologies that were submitted. Thank you again to our online community for providing feedback and voting on your favorite submissions.

Check out the list of winners below and links to their proposals!

First place prize of $5,000
Abolishop

Second place prizes of $2,500
It Takes a Network: Reclaiming Cyberspace in the Struggle against TIP
Shop4Society Web Plugin Unveils Ethics Behind Consumer Purchase Options
Mxit Freedom Line

JOIN OUR TWITTER CHAT TODAY! Have questions about the tech contest winners? Want to know more about technology’s role in human trafficking? Join us for a Twitter Q&A session with Dr. Sarah Mendelson, human trafficking expert and Deputy Assistant Administrator at USAID.

When: Friday, March 22 @ 11:00 a.m. (EST, USA)
Ask questions: Use hashtag #AskUSAID and follow @SarahMendelson and @USAID

Steve Jobs Had it Wrong: Why You Should Look to Consumers for Product Innovation

Chaordix — Thu, 14 Mar 2013 20:57:07 +0000

Article originally published by Riley Gibson via FastCompany. Read the entire article here. Napkin Labs’ Riley Gibson discusses the upside of consumers messing with your product.

It has long been asserted (famously, by Steve Jobs) that customers can’t tell you what your next product should be. Companies create and customers consume. But the pace of innovation is increasing and customers are gaining access to new tools that democratize innovation. Customers are becoming a critical source of new ideas for brands. They are remixing existing products to make them better, more personalized, or adapting them to do new things. To be competitive, brands need to look outward and cultivate the communities of creative customers that are shaping the future of their products.

Here, we share five examples of creative customers that have remixed existing products in amazing ways:

Remixing iPod Headphones and Ziplock Bags: Lee Washington posted a video several years ago of an idea he had to make iPod headphones better. He recognized–as we all have–that earbuds have a nasty tendency to get tangled. He took a pair of headphones and prototyped a system, much like a ziplock bag, that allows you to lock the headphone cord together. It is a smart solution to an issue we have all been frustrated by. This was not a major consulting project, or the work of an internal R&D team. Lee Washington was a customer who loved Apple, but hated his earbuds getting tangled.

[...] to read the entire article, click here>>>

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Sharon McIntyre comments:

Hey Napkin Labs crew! Greetings from Calgary. Kudos for evangelizing the idea of crowdsourced product innovation and democratizing the process … there are a few suggestions that I’d add to the discussion here:

1. RADICAL: It’s important to distinguish between incremental innovation (e.g. product improvement) and radical innovation (e.g. new product category creation). Many customers are great at helping with incremental testing and tweaking. Depending on your product, only a few may be capable of hands-on radical innovation: find those customers! Radical innovation ideas can emerge from anywhere — but a business needs some predictive processes.

2. PHASES: It’s important to think about the innovation process and distinguish between different innovation phases such as eliciting insight from the open crowd, collaborative engagement with customers, and/or true co-created design. Customers are experts at their lives, their hopes, their aspirations, their needs and wants … not all are great at hacking a new product. Different customers can help at different phases of your innovation process.

3. EMPATHY: The famous Jobs quote about market research does get debated. A LOT. An interpretation that I embrace is to avoid trying to design a radical innovation process based on traditional research methods of suggestion/idea boxes, feedback panels, and one-time discussions with focus groups. Of course Jobs and Apple were (and are) masters of customer insight driven innovation … leveraging ethnographic and design research methods to observe and empathize with people’s needs as they live their lives. And they’re amazing at working with “positive outlier” customers and collaborators on future-forward product innovation.

Our @chaordix Founder & CEO, Shelley Kuipers, was speaking on a panel about crowdsourcing at CeBIT last week in Hannover. She was asked about this same Jobs assertion about customers and innovation. The ensuing discussion landed on a perspective that Jobs and team do tap their customers for insights (wisdom of the crowd), and they also ensure design and commercialization experts help inform the process and collaborate, so emerging customer insights can yield radical product innovations that win in the marketplace.

Sharon McIntyre, CMO, Chaordix

Shelley Kuipers Speaks at CeBIT Global Conference 2013

Cynthia van Sundert — Fri, 08 Mar 2013 19:00:08 +0000

Great picture of Shelley Kuipers, Chaordix’s Founder & CEO, during the CeBIT 2013 panel in Hannover, Germany earlier today.
[from left: Patrick Llewellyn, CEO of 99designs; Shelley Kuipers, Founder & CEO of Chaordix; Brent Goff, Main news anchor for Deutsche Welle]

Panel: CLOUD: The Power of the Cloud – The Power of the Crowd

Increasingly, the billions of people who now regularly use the web want to become actively involved and interact with others, rather than being passive consumers. Social networks are ideal vehicles for involving users in just about any project. The term “Open Innovation” describes a new, web-driven process where companies and their future customers cooperate in the development and/or financing of products. In this way, commercially successful projects can be realized outside traditional corporate structures. What are the lessons for companies?

Featured global thought-leaders

Brent Goff, Main news anchor, Deutsche Welle (moderator) – from right
Denis Bartelt, Co-Founder & CEO, Startnext Crowdfunding gUG
Shelley Kuipers, Founder & CEO, Chaordix – center
Axel Pfaender, Founder & CEO, Berlin Boombox
Alexander Saric, EMEA Marketing Director, Ariba, an SAP Company
Patrick Llewellyn, CEO, 99designs – from left

About CeBIT Global Conferences (CGC)

The CeBIT Global Conferences (CGC) provide a panoramic view of the digital world’s mainstay markets: IT, Telecommunications, Digital Media and Consumer Electronics. The CeBIT Global Conferences are not only CeBIT’s central conference event but have also come to be regarded as the global think tank of the digital industries. The future of mobile life will be a keynote theme at this year’s CGC, which will be staged from 5 to 8 March at the Convention Center on the Hannover showgrounds. Leading executives from international corporations will attend the event to present and debate their visions for the future of our mobile digital world. Each day of the CGC will be devoted to a different topic, such as “Solutions for a Smarter World” or “Beyond Digital – Destination Mobile.” CeBIT visitors can attend free of charge. To learn more, visit the CeBIT Global Conference website.