Welcome to The Big Rethink 2012: Consumers
March 8, 2012 • London, UK
To understand the world that your business operates in, how it’s changing and what it could be like in the future, you need to understand consumers. The behaviour of consumers and citizens defines the businesses, social and political landscape. The way people communicate, influence each other, buy things, spend their time and shape their society will determine the risks and opportunities facing your company.