8 Principles of Successful Crowdsourcing
When: August 10th, 11am to noon EDT
What: Free educational webinar
Do you know what crowdsourcing is, but want to get more clear on how to make it work? While everyone involved with crowdsourcing continues to learn and experiment, there are some guiding principles that have proven to lead to success. Join us for a one-hour webinar where we walk through the 8 principles of implementing a high-value crowdsourcing strategy.
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What you'll learn:
- The 8 principles of successful crowdsourcing.
- Steps to take to avoid common pitfalls.
- Why each principle is important.
- How the principles work together.
- Practical examples.
The buzz about crowdsourcing
What's a better way to clean floors? That was the call that led the crowd to suggest the Swiffer to Procter & Gamble. World-leading enterprises including British Telecom, HP and Intel have all made the shift to crowdsourcing. Why are these enterprises calling to the crowd for answers to help them better perform? How are they doing it and profiting from it?
About the speakers
Randy Corke, Chaordix VP, is a serial entrepreneur who has helped lead numerous startups to success. Most recently, Randy was President and co-founder of RPM Communications, creator of innovative mobile blogging/social media services. Previously he was founding VP of Marketing for SoundBite Communications (IPO 2007) a pioneer in interactive voice messaging, and for Quack.com (acquired by America Online in 2000), which launched the world's first voice portal. Corke also held leadership roles at Signiant and Praxis International (acquired by Lakeview Technology). Corke holds a MBA from Cornell University and has been a featured speaker at numerous industry conferences.
Claudia Moore, Chaordix VP Marketing, is a highly skilled technology marketer with over 12 years of tech-focused executive experience. Most recently, Claudia served as President of Material Insight a specialty consulting firm delivering marketing, product management and recruitment services to tech startups. Formerly Vice President, Customer Strategy with Stormworks Ltd. and a senior communications consultant with Parallel Strategies, Claudia also directed marketing for Solium Capital Inc., the financial software company that acquired Stormworks in Spring 2002. During Claudia's career she has consulted as a brand advisor to brand heavyweights Star Choice Communications and WestJet Airlines. Claudia holds a BA with Distinction in Political Science from University of Victoria.
About Chaordix
Chaordix™ delivers technology and know-how to help organizations use crowdsourcing to outperform. The Chaordix platform, a SaaS engine for enterprises, harnesses crowds for collective intelligence for innovation, market prediction, research and brand input. Chaordix is a proud venture of Cambrian House – a company which pioneered crowdsourcing technology and methodology, and built its own crowd to identify promising new business ideas. Cambrian House is a recognized thought leader in crowdsourcing garnering attention from Harvard Business School, Business Week, Financial Times, and CNET, and speaking requests from events such as Community 2.0 Conference, MESH, and Red Herring Top 100.
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