There are lots of success stories about crowdsourcing out there, but unfortunately, there are also a fair number about crowdsourcing failures. Recently I’ve read about or heard about some perceived failures, in particular the Pepsi Refresh Challenge and the Mad Men Casting Call, which have motivated me to write about why some crowdsourcing goes…
The professors at De Montfort University Leicester, UK, have assembled a taskforce to predict the next Twitter-like big thing in social technology, with the aim resolving related ethical pitfalls before they become a problem. As outlined in their press release, “ETICA researchers will identify emerging technologies and will also decide how they are likely to…
So, here’s an example of where crowdsourcing could have saved the day… Oh and likely millions of dollars. In early 2009, Tropicana revealed a fresh look for their juice cartons. But customer uproar was so loud and consistent, that within two months, it was pulled and replaced with the old. Tropicana’s parent company, Pepsi, was…