With the recent launch of the Pepsi Refresh Project (an initiative where the company took its $20 million dollar Superbowl budget and earmarked for charities as decided by crowdsourcing) the charitable potential of crowdsourcing has been brought to the forefront. Pepsi may be one of the biggest to date, but others have melded the idea of charity with…
There are tons of books, blogs and podcasts that have been hooked onto the topics of crowdsourcing, co-creation and innovation. Here’s a small sampling of our must-reads (think of it as our version of #FF/Follow Friday but with books & blogs rather than tweeps).
We were hired by PwC to design, build and launch a crowdsourcing campaign leading up to the Canada3.0 conference later this year. We’ll also be involved in the Canada 3.0 conference too, as we think it is an important discussion to be having. Right now, PwC is asking Canadians to voice their opinion on how…
We hosted a panel of smart people this morning. It was an hour of smart discussion that started out with Edward Boches commenting that “The crowd wants to play, why not embrace them?” Then got right in to why crowdsourcing continues to be such a big topic. James DeJulio, from Tongal said that it is…
There’s more to crowdsourcing than brainstorming Idea brainstorms are to crowdsourcing what reality TV is to television – a popular slice that doesn’t represent the full HBO-caliber spectrum. It’s not that popular isn’t good but there’s a lot more to crowdsourcing than FOX-style calling for ideas. To be fair – brainstorms online where the crowd is asked for open…
Readiness tips for crowdsourcing the first-time, and every time after I spent much of the day yesterday with Carrie Maynard at PWC working out the game plan to launch and manage a community which PWC is creating to uncover how Canada can best lead in a digital economy. It’s an initiative that combines some of the things…
Located not far from Vancouver, with a live feed of the Olympic into our office (you nailed it CTV!), we’ve felt real comradery with team Canada this last week. Our team’s thighs much less muscular than bobsleighers or even female figure skaters, so why do we feel this kinship with Team Canada? It’s more than our passports (or most of…
A while back, I had the chance to sit in on a phone call with Karin von Hippel and two members of her team, Justine and Guy about what role crowdsourcing and mobile can play in the development of post-conflict reconstruction projects. The concepts and ideas they talk about are pretty mind-blowing. Obviously, I’m a…
We called our crowdsourcing platform Chaordix as a salute to Dee Hock, the founder/creator and former CEO of the VISA credit card association. He coined the term to describe the dynamic tension he’d set up in Visa: encourage as much competition and initiative as possible throughout the organization — “chaos” — while building in mechanisms…
I attended the Gov2.0 online conference this morning and listened to 5 success stories on open government. I was really impressed with the quality of speakers and feel pretty inspired by all of the initiatives around web2.0, social media and the government. Jeff Nigbur, summarized this shift in thinking well during his presentation of the…