“Calgary’s Chaordix announced a rebrand yesterday but it’s much more than that. They’ve repositioned their crowdsourcing business with a new approach trademarked Crowd Intelligence. Crowd Intelligence will apply unique new methods of crowdsourcing and data analysis to generate new levels of rich market insight and data that would be difficult, if not impossible, to acquire through traditional research…
“If you have a personal problem, you ask friends for advice. Now company owners are doing the same thing – posting challenges online to get help with the development of products and services. Known as ‘crowdsourcing’, it is becoming increasingly popular with resource-strapped smaller firms.” Read more at http://www.thisismoney.co.uk/money/news/article-2052551/Companies-turn-online-help-development-products-services.html#ixzz1cKASbDjo
“Chaordix handles crowdsourcing of ideas from start to finish, including developing a crowdsourcing plan, recruiting your crowd, moderating the process and providing technology that enables collaboration and innovation. Crowds can be used to help your business with everything from idea creation to problem-solving and product testing. Everything, including idea submission, discussion, voting and ranking, is…
“‘To have a growing sector like this provides greater diversification to our overall economic health and welfare,’ says John Masters, president of Innovate Calgary. For the third year, TechRev – an arm of Innovate Calgary – is honouring local companies it feels are driving innovation and giving the sector momentum.” Read more of Calgary tech…
Our efforts are being recognized by Alberta’s digital media industry! Chaordix was recognized at the Digital Alberta Awards, winning the B2C Innovation Award for our work with Orange (France Telecom). As part of their Corporate Social Responsibility initiative, Orange engaged Chaoridx to crowdsource ideas for how people could use mobile devices to volunteer their time…
“While large companies like P&G have forged ahead with open innovation there are many still to take the first tentative steps. Dr John Kapeleris provides a primer on how to go from thinking about Open Innovation to trying it out with a crowdsourcing project.” Read more How to Begin the Process of Open Innovation: A…
“Companies are turning to crowdsourcing middlemen to make “good” crowds.” Read more at MIT Technology Review http://www.technologyreview.com/business/37078/page1/
We all love seeing the results of our efforts, but it’s especially wonderful when you can see your client’s results from your efforts! And it’s even better when the result is something that will make a difference in the world. We hit the trifecta today! Those of you who have been following Chaordix know we…
A few weeks ago, the Chaordix crew headed to Mount Royal University (MRU) to listen to a talk being given my Chris Anderson. Chris is editor-in-chief of Wired magazine, and is probably known most for his book, The Long Tail.
However, Chris was not at MRU to talk about The Long Tail, or his newest book, FREE. He was there to talk about his latest Wired magazine article about next industrial revolution – In the Next Industrial Revolution, Atoms Are the New Bits.
Last fall, we wrote here about “When Crowdsourcing Goes Wrong”, which pointed out that when a sponsor’s major motive for crowdsourcing is marketing and awareness, the crowdsourcing program itself is often flawed, with potential backlash on the sponsoring brand. We used The Pepsi Refresh Challenge and the Mad Men Casting Contest as two such examples.…