There are a couple of different definitions for the term “prosumer.” One of the most frequently used definitions of a prosumer is a consumer who desires a level of service that is typically only demanded by professionals, or someone who plays a role that is typically filled by a professional. For example, you hear about “prosumer…
Visionary. CEO’s are the celebrities of the corporate world. Flying around the world to meet with VIP’s, dining in beautiful locations, and representing the entirety of a business with a handshake and smile. Everything they touch turns to gold, and all of the problems elevated to their attention are resolved in the best manner available.…
One of the most common worries that new clients have is that they’ll build it, but no one will come. (apologies to Field of Dreams). That is, they will launch a crowdsourcing program, but no one will be inspired or motivated to take the time to participate and contribute. The great news is that, in…
We’re just thrilled with the tremendous participation in the recently launched Chicago Sun Shine Project crowdsourcing campaign. In just a few short weeks it’s grown to over 12,000 participants with new participants joining on a daily basis. This initiative is a fantastic demonstration of the power of crowdsourcing, as well as the appetite for passionate…
“We’ve tried collaboration technology before and it didn’t work.” Is that something you’ve said, or heard said in your company? We’ve heard it from many of our clients and potential clients, and doubtless, most of us have experiences with collaboration attempts that started out OK, but somehow, well, fizzled out. For example, perhaps someone set…
In a recent chat with a crowdsourcing-knowledgeable innovator within a large enterprise, he shared good honest dialog about the open innovation benefits he’s seen in his organization, and also the challenges he faces. The two biggest challenges he mentioned are: 1) getting other organizations inside the enterprise to embrace the concept of open innovation and…
While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to the many other benefits of engaging your stakeholders using crowdsoucing methods. In fact, even if a breakthrough is unlikely, there are still ample reasons…
Consumers are speeding product development & reducing market failures Heading into Christmas buying blitz 2010, it’s fun to try to predict what will be the bestsellers. Remember last year it was Wii everything? What will it be this year? Sing-a-Ma-Jigs? It’s interesting to hear in January what’s sold most, but it’s game-changing for retailers to…
Boy, it seems that everything is coming up crowdsourcing these days, doesn’t it? Talk about hype! All of a sudden marketing contests like Dunkin’ Donuts’ design our next donut campaign isn’t just a contest anymore, it’s crowdsourcing. (ok, maybe it is, kinda). It seems like anything that involves more than a couple of people…
When talking about crowdsourcing, co-creation and innovation, very rarely do “baby boomers” enter the conversation as the target audience. However, a new Neilson report sheds light on the untapped potential of this populous generation. Interestingly, over 1/3 of users online are Boomers. Moreover, they use the same communication and social media platforms as younger adults.…