With the plethora of market research techniques out there, some people might question the application of crowdsourcing to get information from the market. What with surveys, panels, focus groups, Neilsen, Ipsos, MyPoints, suggestion boxes, etc. we should be able to get all the input we need, right? After all, if over 50% of Fortune 500…
We’re crowdsourcing and community collaboration experts. We observe and advise firms about how people online behave, assemble in communities, influence each other, and make decisions around preference and purchasing. We often use the terms crowdsourcing and co-creation readily and often in the same sentence. While we know they’re two different terms with very different definitions, they’re…
As the G8/G20 Summit approaches with a theme of saving the lives of women and children, Chaordix™ works with Oxford University to find ways to deliver safe and effective medical care to women worldwide Launched this week, Global Voices for Maternal Health gives doctors, nurses and midwives worldwide a voice in how best to provide…
Crowdsourcing isn’t just about the explicit outcome of a top idea, or best loved brand strategy. There are hidden gems that prove just as, if not more valuable than the planned outcome. Here are three things you may not have considered:
We had a great call this morning with some people working Mozilla’s Drumbeat project, including Matt Thompson and Mark Surman. We tried to share some insights from the Cambrian House community and hope they were helpful to the Drumbeat crew. Not everyone contributes in the same way -The Cambrian House community had a pretty complex system to award…
Over the past few months, I’ve had the pleasure of working with a number of European organizations on crowdsourcing projects, and one thing in particular has struck me: Europeans seem to value the collaborative side of crowdsourcing more than the prospects of having the crowd pick a “winner”. Given the geography, history and cultures in…
We often talk about crowdsourcing for collective intelligence, or ideation. What about crowdsourcing for crowd production? Putting a call out to get a high volume of simple tasks done quickly and economically – even free.
“What’s the pay off of crowdsourcing?” That’s the question I hear from every executive or manager that I talk to. As companies punch a new holes in their belts to tighten further, everyone is asking how to continue innovating, while reducing costs. Is that even possible? In fact, yes. Economic downturns are a hotbed of…
We read a lot here on crowdsourcing and social media and we’ll comment from time to time on things we really like. The name of this post comes from a book by Andrew Keen, in which he posits that the lowest common denominator will dominate when crowds rule. The truth is, there are situations where…