We weren’t really sure of the difference either, so we consulted Wikipedia. We learned that co-creation could be seen as creating great work by standing together with those for whom the project is intended. Scholars C K Prahalad and Venkat Ramaswamy introduced the idea of co-creation in their 2000 Harvard Business Review article, “Co-Opting Customer Competence”. They developed…
You can’t crowdsource anything without a crowd, but what groups of people might you think about for your crowdsourcing initiatives? What qualifies as a crowd and how many people do you need to get the results you are after? Crowds worth considering… Your employees/stakeholders – crowdsourcing all aspects of your your business – benefit as…
The community manager in me hates it when people talk about launching a crowdsourcing community as though it is something that’s disposable. I much prefer when people are worried about keeping their community engaged and rewarded. It shows that you are willing to invest in the people that are investing their time in your product…
Crowdsourcing isn’t an all or nothing undertaking Opening up your organzation to let the crowd in likely isn’t as difficult as you imagine. Instead of thinking about crowdsourcing as an all-or-nothing proposition, consider the different stages of innovation where crowd input could help you better perform: the crowd submits ideas – put a call out…
It saddens me to hear leaders reference Henry Ford’s quote “If I had asked people what they wanted, they would have said faster horses” as a justification to innovate in a vacuum from customer and market input. The rationale for closed, internal innovation is often a belief that the outside world isn’t nearly as capable…
Henry Chesbrough is considered the expert on open innovation. He’s written the book on it and regularly lectures about it. He defines open innovation as: “a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance…
Does what they see affect what you get with crowdsourced input? To get truly valid data on crowd demand do you have to remove the risk of a popularity contest? That’s one of the common questions we get asked around crowdsourcing and voting. To shed some light on this, we thought we’d share what we…
Making a successful shift to open innovation requires some behavioural and attitude changes and new technology adoption, but when done right the rewards can be enormous. We’ve worked on and studied dozens of crowdsourcing initiatives, and while we, and everyone involved with crowdsourcing, continue to learn on a daily basis, there are some emerging guiding…
This crowdsourcing game isn’t like it was three years ago when we started. We’ve long moved past the point of being able to count all of the crowdsourcing initiatives on our fingers. To this end, we put together a handy list for us to make sure we stay on top of all the cool things…
Business researchers remain baffled on the “not just yet” phenomena of enterprise declaring the desire to embrace social technology when surveyed, but making no progress a year later. For many the concern is being thrust into a conversation where the crowd will hurl insults about how their products or services or policies fall short. So…