“We’ve tried collaboration technology before and it didn’t work.” Is that something you’ve said, or heard said in your company? We’ve heard it from many of our clients and potential clients, and doubtless, most of us have experiences with collaboration attempts that started out OK, but somehow, well, fizzled out. For example, perhaps someone set…
We all love seeing the results of our efforts, but it’s especially wonderful when you can see your client’s results from your efforts! And it’s even better when the result is something that will make a difference in the world. We hit the trifecta today! Those of you who have been following Chaordix know we…
If you are among the many people and companies that are considering using crowdsourcing for the first time, after a bit of research you’ve probably started to realize that there are many considerations that you need to take into account. The good news is that while it may seem daunting at first, we’ve seen and…
In a recent chat with a crowdsourcing-knowledgeable innovator within a large enterprise, he shared good honest dialog about the open innovation benefits he’s seen in his organization, and also the challenges he faces. The two biggest challenges he mentioned are: 1) getting other organizations inside the enterprise to embrace the concept of open innovation and…
Last fall, we wrote here about “When Crowdsourcing Goes Wrong”, which pointed out that when a sponsor’s major motive for crowdsourcing is marketing and awareness, the crowdsourcing program itself is often flawed, with potential backlash on the sponsoring brand. We used The Pepsi Refresh Challenge and the Mad Men Casting Contest as two such examples.…
Originally posted by Niel Robertson at trada.com From our friend Niel at Trada… awesome blog post which offers excellent insight, particularly the seven crowd learnings. A key point from our perspective: “In our model, we want the crowd to work together”… something Chaordix continually strives to make happen. – SK Trada recently celebrated its second…
While adopting crowdsourcing for innovation certainly can lead to breakthrough ideas, solutions and crowd efforts, I believe there is too much focus on the breakthrough and not enough value assigned to the many other benefits of engaging your stakeholders using crowdsoucing methods. In fact, even if a breakthrough is unlikely, there are still ample reasons…
Chaordix is always interested in pioneering uses of crowdsourcing, so we were excited to talk with Veer Gidwaney about the Humanity Calls project. HumanityCalls.org is a fundraising tournament website designed to bring together nonprofits, companies, and individuals focused on addressing global causes such as the environment, health, education, poverty and human rights. Veer was a…
Anyone who’s been to London, knows the phrase “Mind the Gap” which warns people riding the Underground to watch their step as they go from platform to train. As I watched The Gap’s logo “update” unfold last week, “mind the gap” seemed apropos as a caution for businesses: watch your step or you might get hurt. …
Originally posted at SimonMainwaring.com. Follow Simon on twitter As more brands embrace social media as a marketing strategy, many are racing to establish a sizable social footprint. For their marketers, that translates to creative briefs like, “How can you get me to a million Facebook fans fast?’ or “What bots can I use to fast-track…