Crowdsourcing can be controversial. Nowhere is the debate more lively than in the world of advertising where who best to generate creative, who decides what is great, and how everyone involved should get paid is all up in the air. Join us March 31st, as we host a panel of industry experts from Victors & Spoils, AdHack, GeniusRocket, and Tongal to discuss some very different perspectives and approaches on crowdsourcing in advertising.
Join the live panel debate on crowdsourcing in the creative realm
When: Wednesday, Mar 31st, 11am to noon EST
What: Free online panelist discussion
Who: Peter Lamotte, Genius Rocket; James Sherrett, AdHack; James DeJulio, Tongal; John WInsor, Victors & Spoils. Moderated by Edward Boches, Mullen.
Questions we’ll try to tackle:
- Does crowdsourcing in advertising need to involve “spec work”?
- Is crowdsourcing about saving money? If it isn’t, what is it for?
- What does the future of work look like for creative professionals, and for creative amateurs?
- Will the ad agencies of yesterday hold the same prowess tomorrow?
- How do we best include customers in brands they are passionate about?
- What’s it take to make crowdsourcing work for marketing?
Learn more and register to attend here: http://www.chaordix.com/advertising-and-the-crowd-invasion
Check out this short video for a primer on crowdsourcing and the world of advertising. While down at SxSW Sarah had the opportunity to have a chat with Peter Lamotte and John Winsor.
