Business researchers remain baffled on the “not just yet” phenomena of enterprise declaring the desire to embrace social technology when surveyed, but making no progress a year later. For many the concern is being thrust into a conversation where the crowd will hurl insults about how their products or services or policies fall short. So how can an enterprise dip a toe in and get started on the path to open innovation? Here are some ideas.
Monitor the crowd in conversation
First step – see what people are saying. People are talking about your brand whether you like it or not. Get out into that big, open world and eavesdrop on what people think about you.
