Crowdsourcing Advertising: 4 Key Rules for Creativity On Demand

In February 2010 Super Bowl XLIV became the most-watched TV program ever, pulling in an average audience of 106.5 million viewers. The big game, the fans and the ads all contributed to a huge event. But did you know that 2 of the top 5 ads shown during the Super Bowl were crowdsourced by Doritos?…