Originally posted at Convince & Convert on June 23rd, 2010 with some great discussion. What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl”) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’…
Leave it to the guy who can’t seem to drop that stubborn last (thirty)seven pounds to look to none other than a buffet table for a lesson on Open Innovation and Crowdsourcing. It’s true, I never expected a lesson in innovation to emerge amongst the Portobello mushroom quesadillas … but alas, that is exactly what…
Serendipity was on my side as my first week with Chaordix aligned perfectly with my team’s participation and attendance in the Open Innovation Conference that took place in Philadelphia last week. Though I walked away with quite a bit of new macro knowledge, a stack of business cards, and a new found love for Cuban…