Consumers are speeding product development & reducing market failures Heading into Christmas buying blitz 2010, it’s fun to try to predict what will be the bestsellers. Remember last year it was Wii everything? What will it be this year? Sing-a-Ma-Jigs? It’s interesting to hear in January what’s sold most, but it’s game-changing for retailers to…
Is it true? Do I understand it? Is it data I can apply to perform better, right now? Turns out crowdsourcing has a lot in common with information governance. This week at a beautiful desert oasis in New Mexico, Chaordix participated on IBM’s Data Governance Council Forum to work on strengthening and modernizing the Maturity…
Out at the GROW2010 conference in Vancouver (not to be confused with grow events of the horticulture variety), we got to hear from Lane Becker, Co-founder and VP Strategy of Get Satisfaction talked about “well that didn’t work – startup lessons learned.” He talked about Adaptive Path, MeasureMap (acquired by Google … Inspired GoogleAnalytics), and…
With the recent launch of the Pepsi Refresh Project (an initiative where the company took its $20 million dollar Superbowl budget and earmarked for charities as decided by crowdsourcing) the charitable potential of crowdsourcing has been brought to the forefront. Pepsi may be one of the biggest to date, but others have melded the idea of charity with…
There are tons of books, blogs and podcasts that have been hooked onto the topics of crowdsourcing, co-creation and innovation. Here’s a small sampling of our must-reads (think of it as our version of #FF/Follow Friday but with books & blogs rather than tweeps).
When talking about crowdsourcing, co-creation and innovation, very rarely do “baby boomers” enter the conversation as the target audience. However, a new Neilson report sheds light on the untapped potential of this populous generation. Interestingly, over 1/3 of users online are Boomers. Moreover, they use the same communication and social media platforms as younger adults.…
There’s more to crowdsourcing than brainstorming Idea brainstorms are to crowdsourcing what reality TV is to television – a popular slice that doesn’t represent the full HBO-caliber spectrum. It’s not that popular isn’t good but there’s a lot more to crowdsourcing than FOX-style calling for ideas. To be fair – brainstorms online where the crowd is asked for open…
Readiness tips for crowdsourcing the first-time, and every time after I spent much of the day yesterday with Carrie Maynard at PWC working out the game plan to launch and manage a community which PWC is creating to uncover how Canada can best lead in a digital economy. It’s an initiative that combines some of the things…
Located not far from Vancouver, with a live feed of the Olympic into our office (you nailed it CTV!), we’ve felt real comradery with team Canada this last week. Our team’s thighs much less muscular than bobsleighers or even female figure skaters, so why do we feel this kinship with Team Canada? It’s more than our passports (or most of…
The NY Times Op-Chart for the past 10 years has singled out crowd-source as the verb of 2009, following Google as the verb of 2005 and download in 2002. Take a look – bottom right corner… Six years ago crowdsourcing was being sited as a trend, so the breakthrough to verb status marks a tipping…