We help enterprises draw upon their communities to better perform. Here are the members of our team who direct the success of Chaordix.

Shelley Kuipers, Founder/CEO

Shelley is an accomplished and highly successful entrepreneur. After years of pioneering work in the emerging field of crowdsourcing, she founded Chaordix in 2009, helping clients such as P&G, University of Oxford, American Airlines, and Orange Telecom to gain a new level of market intelligence through crowdsourcing.

Her first startup experience was with Merak Projects, who provided valuation and management software for the petroleum industry and was acquired by the world’s largest energy services and technology firm, Schlumberger, in 1999. In 2000, she co-founded Stormworks – a software development and digital marketing firm, which was acquired by Solium Capital, a publicly-traded financial services company ranked among the Deloitte Technology Fast 50, and recognized as the world’s largest independent provider of stock plan administration software and services. She also co-founded Adventure Capital, an early stage venture capital firm, and Material Insight, a consultancy of growth agents that help to grow tech startups.

Shelley travels extensively to grow and serve the global Chaordix clientele, dividing her time between Calgary, Canada and London, UK.

Sharilyn Weisbeck, CFO

Sharilyn has more than 15 years of financial, accounting, treasury and corporate governance experience.  She has held leadership financial positions for the past 10 years in rapidly growing public and private technology and biotech start-ups in addition to providing consulting services to a variety of clients.  Sharilyn completed her Chartered Accountant Designation in 2001 (Vic Dzurko Honour Roll – top 10 students in Alberta) and holds a Bachelor of Commerce degree (Great Distinction) and a Bachelor of Arts degree (Great Distinction) from the University of Saskatchewan.  Sharilyn is based out of the Calgary office.

Alice Reimer, CGO

Alice comes to Chaordix with a long history of accomplishments and decorations across the entrepreneurial technology sector. She co-founded Evoco in 1999, which provides web-based construction and program management software and, as CEO, led it through acquisition by Austin-based Accruent in 2012. Alice is the recipient of both PROFIT’s W100 designation as one of Canada’s Top Female Entrepreneurs and was selected for Alberta Venture’s 2013 list of the province’s 50 Most Influential People. Long committed to giving back to industry, Alice mentors technology entrepreneurs as a member of the A100 and serves on the Board of AcceleratorYYC.

Sharon McIntyre, CSS

Sharon is a highly experienced marketing professional and doctoral social science researcher. Specializing professionally in high-tech industry marketing and branding strategy, she also researches, writes, teaches and speaks about the intersection between location, innovation and technology. Sharon has shared her passion for marketing and creativity with global corporations, start-up enterprises, public sector organizations, and students for 20+ years. She has held senior marketing positions and consulted in a variety of domains including crowdsourcing, business software, oil & gas technologies, housing, telecommunications, publishing, and the arts. In her role as Assistant Professor (Marketing) in the Bissett School of Business at Mount Royal University, she drove a complete curriculum reform to build an innovative undergraduate marketing program with her colleagues. Sharon has lived and worked internationally, communicates in English and French, and holds dual Canadian and Irish (EU) citizenship.

Terry Sydoryk, COO

Terry has more than 20 years of senior management experience in the technology industry with 15 years focused on company creation. He has a distinguished history of leading company operations through high growth and acquisition processes, including co-founding AudeSi Technologies Inc, which was acquired by WindRiver Systems in 2000. He was also COO at both Toronto-based Plazmic, Inc, which was acquired by RIM in 2002 and Calgary-based Evoco, which was acquired by Accruent in 2012. Terry has a lifelong connection to hockey, both as a player in the WHL and now as a coach. But when there’s no ice time to be had, he can be found riding his Harley Davidson down a ribbon of back road Canadian highway or sailing the west coast. Terry is a founding member of the entrepreneurial technology cooperative A100 and sits on the Board of Kids Up Front, which facilitates experiences for children and teens living below the poverty line. Terry is based out of the Calgary office.

Mike Barnlund, VP Product Innovation

Mike brings over a decade of multidisciplinary software development and web application design experience to his role at Chaordix. Mike works closely with the Chaordix leadership team and a strategic international clientele to take the pulse of the evolving marketplace’s needs for crowdsourced market intelligence, with a goal to lead and inspire the industry’s most engaging user experiences and innovative software applications. His earlier startup experience lends itself well to Chaordix’s rapid pace of invention and fast growth. Before joining Chaordix, Mike developed his skills in a variety of software development, web design, and user experience-focused roles. He’s been a key contributor to a wide array of projects including distributed project management software, seismic data warehousing applications, online payment processing, real-time text translation, and mobile web applications.  Mike is based in the Calgary office.

Shannon Allen, VP Client Engagement

Shannon comes to Chaordix with over 25 years of experience in management and information technology. With senior-level experience building and motivating cross-functional teams, she brings expertise in shaping strategic organizational performance to drive service delivery, client satisfaction and overall profitability. She is skilled at re-aligning people, processes, plans and tools to produce exceptional results. Most recently, Shannon led Professional Services at Calgary-based Evoco, which was acquired by Accruent in 2012. She also has a long history of holding management positions in an array of industries, including technology, oil and gas, and medical operations. Shannon works out of the Calgary office.

Rob Dawson, VP Marketing and Strategic Services

Rob is an accomplished executive with over 20 years experience in business leadership, strategic marketing, consulting, innovation and brand communications. Rob’s speciality is customer-centric marketing – understanding consumer insights and developing compelling strategies from them. Previously, as partner and co-founder of Concerto Marketing Group, Rob applied his innovative insights and strategic intelligence to effectively position and innovate client brands. His experience crosses several categories including: technology, financial services, consumer goods, food, retail, hospitality and environmental sustainability. Rob has developed relationships with world-class clientele and challenger brands such as: Intel, Dell, LG Electronics, Microsoft, Expedia CruiseShipCenters, BusinessObjects (now SAP), First West Credit Union and others. He has been the President of AIM, the Association of Integrated Marketers since 2011 and a member of the Digital Strategy Conference Advisory Board since its inception in 2012. In 2006 Rob was recognized as one of BC’s “Top 40 Under 40″.

Our crew

"Openness is at the core of what we do at Chaordix. It’s our mission to practice democratic collaboration within our team, our clients, and the crowds that we power for market research, brand loyalty and innovation" - Shelley Kuipers, Founder and CEO, Chaordix